Following the launch of a new brand identity and an advertising campaign in the spring, Sonic Drive-In recently unveiled the first drive-in of the brand’s new restaurant design – Delight. The updated look provides a fun and inviting space for guests to enjoy a carefree blissful moment in their daily routine.
âOver the past few months, SONIC has delighted millions of Americans, and we’re excited to bring that feeling to life visually with our new drive-in design,â said Claudia San Pedro, Brand President, SONIC Drive- In. âWhether our guests try out the latest irresistible innovation at our drive-in stands, share Tots with friends on our patio, or get their SONIC fix at the drive-in, we want to create an atmosphere that sparks moments of delightful possibility.“
Located in Tahlequah, Oklahoma, the first of the newly designed drive-ins features 18 docks, drive-thru, and a covered outdoor patio, where you can dine under string lights and enjoy games on the lawn.
The drive-in exterior highlights SONIC’s new brand identity with pops of red, blue and a bit of yellow, reminding customers that summer is a feeling, not just a season. The new design also pays homage to SONIC’s signature drinks, with a large, well-lit cherry placed atop the building as a nod to the more than 9 million Cherry Limeades enjoyed each year at its drive-ins across the country. .
Inside the drive-in, a completely new kitchen layout allows teams to operate more efficiently, respecting the original brand slogan âservice at the speed of soundâ. This fast service is amplified by SONIC’s Mobile Order Ahead platform, enabling customers to enjoy contactless ordering and payment.
The updated design will also translate seamlessly to previous formats and footprints as SONIC expands its presence in the US and internationally. Already, several SONIC franchisees currently building or renovating their sites have taken advantage of this new design.
The second restaurant of the new design is under construction in Fort Worth, Texas, and is slated to open in July.
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