Italy’s largest fast-food restaurant chain in the US’s record increase in sales and traffic thanks to improved design doesn’t turn out to be a slowdown for the brand
Lexington, Kentucky (RestaurantNews.com) With record sales and unique menu innovations, Fazoli’s continues to accumulate new reasons for customers to visit the popular Italian chain. The brand, known for serving high-end Italian recipes at great value for money, has introduced a new restaurant design to its hometown with the intention of bringing the new look to fans in all parts of the country.
The new modern design with common seating is a nod to the family atmosphere for which Fazoli is known. The new design also includes artwork that showcases the brand’s ‘made to order’ and ‘made to share’ philosophy, as well as fresh ingredients highlighted by features such as Fazoli’s signature red tomato, which greets guests. as soon as they walk through the doors. Every detail, right down to the color palette and rich wood tones, is a nod to the quality and innovation fans have come to expect from the iconic brand. The new look also includes technology additions with new automatic ordering kiosks and a pickup counter for mobile apps and online orders.
âThe design of our new restaurant was designed to showcase our premium menu and showcase the quality of fresh, made-to-order ingredients,â said President and CEO Carl Howard. âAs a premier brand, we are committed to improving our customer experience by providing variety, value and convenience. Our new renovation strategy is just the start.
The brand is developing two new, smaller dual drive-thru prototypes – a new 2,200-square-foot dual-drive-thru and the option of a larger 2,500-square-foot prototype. These two new construction options go hand in hand with the traditional 2,500, 2,800 and 3,300 square foot facilities under construction today.
âOur two new dual drive-thru prototype designs are the next piece of the value equation for the Fazoli brand,â Howard said. âWe are focused on adding a frictionless experience and increased comfort for our customers, while reducing start-up costs for our franchisees. The new prototype and redesign package will ensure that we will remain a dynamic brand for years to come. “
With this new round of upgrades completed, Fazoli’s aims to complete a total system remodel by the end of 2021. With remodeled locations recording nearly 11% of sales and a 9% increase in traffic, turnover fell by 11.6%, and the workforce increased by 6.4%. and an increase in customer feedback ratings, Fazoli franchisees are on board. The Fazoli team have worked tirelessly to reduce current renovation spending, and it’s now 75% less than at the start of 2016, which is significantly less than what Fazoli’s competitors are spending, and the results are unmatched.
Fazoli’s believes the new prototypes and brand renewal will be a game-changer for potential franchisees looking to join a relevant and sustainable brand. With Fazoli’s new look driving sales, now is the time to join the Fazoli family. The brand offers an impressive incentive plan to sweeten the deal for potential franchisees with guaranteed savings of at least $ 125,000 for those who develop at least three locations. Franchisees who develop more than five locations will save over $ 200,000.
âWe’ve been an industry leader for over 30 years, and there’s a reason for that,â Howard said. âOur commitment to quality and providing an unparalleled experience keeps us on top. We’re just getting started.
For more details on development opportunities, visit www.ownafazolis.com.
Fazoli’s: Fast. Costs. Italian.
Founded in 1988 in Lexington, Ky., Fazoli’s owns and operates nearly 220 restaurants in 28 states, making it the largest Italian high-rise fast food chain in America. Fazoli’s is proud to serve top quality Italian cuisine that is fast, fresh and friendly. Menu offerings include freshly made pasta entrees, subsÂ® sandwiches, salads, pizzas and desserts – along with unlimited signature breadsticks, Fazoli’s is experiencing record sales growth and was recently named one of the ‘Best Franchise Opportunities for 2018’ by Franchise business review. They also received the “Brand of the Year” award by Fast Casual and âHuman Resources Team of the Yearâ by the American Business Awards. For locations, times, menus and more information, visit fazolis.com.