The hospitality industry is emerging with a wave of optimism after the chaos and trauma of the pandemic. Focusing on the interiors and ensuring guests have a joyful and uplifting experience will be key over the next few months. The priority of consumers on mental health and well-being will have to be reflected in reception spaces, where the creation of a comforting environment will be a major objective. As we emerge from the last few months, some trends will emerge as we look to the future of hotel design.
Work from anywhere. As business travel is expected to continue to decline and leisure tourism is expected to rebound or even increase, customers will seek mixed leisure and work facilities. Lobbies will need to do the heavy lifting and function as informal workspaces, social spaces and places of community engagement while showcasing the brand experience.
In 2021 the number of remote workers is expected to double and for hotels this presents two key market opportunities. The first is that of premises working from home who will seek alternative spaces to break up the monotony, without any long-term commitment. The second is that of long-term guests able to combine leisure tourism and remote work. While business travel is not the primary reason for their trip, they are still likely to want the option of a space to work.
Sanctuary space. Organic shapes and harmonious colors enter architectural and interior projects as clients want to make their home and business a sanctuary. Adding warm tones, subtle textured finishes and natural material effects will help create a soothing experience for guests looking to relax and unwind. Adopting a minimalist, clean aesthetic can also be used as a tool to communicate cleanliness and emphasize hygiene standards. Additionally, the weaving of nature into the spaces can add to an inviting experience. Whether it is plant interiors or wood and terracotta, these warm and organic materials rejuvenate and promote calm in the space. Add a soft touch by using more familiar materials such as wood, ceramic, fabric or matte finishes, rather than cool, shiny materials.
Zen industrialism – The concept of adaptive reuse as a sustainable design approach is continually gaining in importance. For hotels that are part of this movement, the goal is to bring a sense of uniqueness combined with an attempt to retain the essence of old industrial buildings when designing new interiors. The harshness of materials like brick and concrete can be softened through the use of natural materials, soft color palettes and softer shapes to create a unique and sophisticated experience, embracing the tension of the past and the present.
Local crafts and community – During the pandemic, many hotels played a key role in neighborhoods, transforming services to meet the needs of locals and domestic tourists. We now see an ongoing commitment to the community, as hotels realize the mutual benefits of a thriving and sustainable local economy. Hotels can aim to create a true, locally-driven destination by partnering and supporting local businesses and suppliers and delivering relevant community events.
Theatrical Elements – Whether invoking the atmosphere of a specific period or incorporating dramatic motifs, theatrical elements and a sense of humor can create an invigorating customer experience. They can add character and uniqueness to a hotel stay while successfully creating a bespoke guest experience through the filter of a story.
Adding theatrical elements to the design, whether as an applied material or as a light fixture, can create impactful visual focal points in the space that allow guests to speak and share their experience over networks. social.
Iconic Luxury – After a year of uncertainty, forgiving hotel concepts will appeal to consumers seeking luxury experiences after a difficult year. Hotels can seize the opportunity to inspire travelers with bold concepts that integrate a site’s story into the branding and design of the hotel to add a unique appearance to the travel experience of luxury.
Rich, layered interiors and the use of objects to tell heritage-inspired tales are great strategies for incorporating this. The aim is to create an aesthetic juxtaposition between past and present, which creates a sense of nostalgia while inspiring guests.
The Power of Print – The trend for bold interiors is expected to dominate the hotel scene in the coming years as consumers seek an environment full of character and depth. Using print and motif as a dynamic medium that tells a unique story and reflects the brand’s DNA is a great strategy to use, especially since consumers are looking for spaces that go beyond aesthetics to provide a rich and in-depth experience away from home. On top of that, interiors filled with character through lavish use of prints and patterns will create a memorable experience for guests looking to rejuvenate.
Forging Social Reconnections – Recent hotel openings show how new designs and amenities are responding to consumer attitudes. The need for a multifunctional social space will come first – making the lobby the social heart of the hotel can be a key strategy for hotels looking to serve a younger clientele. Try to create Instagrammable interiors by adding elements that are playful and full of character. Increase the volume of printed fixtures, color and other details to breathe new life into community spaces.
Fifth wall-ceilings have become a new focal point for residential and commercial interiors, providing a fresh and unexpected space in which to creatively apply color, patterns, panels and fixtures. In addition, #ceilingdesign on Instagram is growing, with more than 284,000 posts.
As a space often left without color, ceilings offer an unprecedented opportunity for creativity. Revive the ‘fifth wall’ with dramatic interventions to create a stunning factor for immersive interiors. Community spaces in hotels can take advantage of this trend by paying special attention to ceilings. For example, reflective metal and glass patterns with wavy and beaten effects give a liquid illusion – adding instant drama and light to interiors.
Travelers are ready to resume and seek new, yet reassuring and relevant experiences. The hospitality industry has always been a leading indicator of trends that will spill over into other sectors. Over the next twenty-four months, the magnitude of these changes will be monumental. As owners and operators embrace them, the modern hotel experience will continue to evolve.