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Flexible and modular design Inspired by THE.A. Mex Identity—SoCal style and Mexican heritage
COSTA MESA, Calif., December 02, 2020 (GLOBE NEWSWIRE) – El Pollo Loco, Inc. (“El Pollo Loco” or “Company) (Nasdaq: LOCO), the nation’s leading chain of fire-grilled chicken restaurants, today ‘hui unveiled his new restaurant of future Designed to enhance offsite convenience with a more robust, frictionless digital experience.
The reinvented El Pollo Loco restaurants were inspired by the changing habits of consumers to enjoy a more digital, contactless off-site experience that was inevitably accelerated by the COVID-19 pandemic. The new concept will also feature a modern take on the brand’s heritage and strengths, including distinct iconography of Los Angeles and the El Pollo Loco LA Mex brand.
There are two versions of this new restaurant design. One version focuses entirely on driving off-site business and has a take-out window, dual drive-thru, dedicated parking spots for curbside pickups, and patio seating but no indoor dining room. The second version features double drive-thru, reserved parking spaces for curbside pickups, and a smaller dining area than the typical dining room that opens onto a large patio through the use of doors. flexible garage. When opened, these garage doors blend the indoor and outdoor experience perfectly and increase the comfort level for diners indoors by allowing them to enjoy their meal in a ventilated and well-ventilated environment.
The restaurant’s designs share an enhanced digital experience – including lockers for mobile take-out orders, dual drive-thru with digital menu boards and GPS support, all integrated with the dynamic mobile app and versatile company.
To honor the brand’s heritage and underscore what makes El Pollo Loco so unique, subtle brand cues permeate the entire restaurant, from the cleaver door handles (which is a nod to the fact that everyone chicken is cut to order) with rotating fork chandeliers (which reuses a trade tool used by the brand’s skilled grilling masters). Likewise, murals, images and city maps evoking the brand’s 40-year Los Angeles roots on interior and exterior walls.
“Where you’ll see our commitment to design manifested in the most spectacular way is with our new restaurant of the future,†said Brian Carmichall, Director of Development at El Pollo Loco. “To compete in a COVID world, we knew we had to create a unique concept rooted in technology, accessibility and modern design elements infusing our brand history to make it easier and more rewarding to be a customer. . “
EL Pollo Loco’s new LA Mex restaurants, the first of which are being built this quarter and in 2021, will come to life with innovative features for the smoothest possible customer experience:
- Ddouble Drive-thrus: Some restaurants will offer two drive-thru lanes and digital menu boards to speed up the experience.
- Retail-Am-Theater: The rear of the house where the chicken is grilled will be fully exposed through an enlarged window into the drive-thru lane, showcasing the artisan and culinary skills of El Pollo Loco’s Grill Masters as patrons wait for their food.
- To recover Cubes: Customers will be able to go completely contactless and pick up their mobile take-out orders from designated lockers inside the restaurant.
- GPS compatible At the edge of the street: As part of the recently launched loyalty experience, Loco Rewards â„¢ customers will have expanded access to GPS support on the mobile app, which will allow them to automatically alert the restaurant team that they arrived dedicated parking spaces for the pick-up. fastest possible service.
- Outside Seats: A new extension of the traditional dining room, offering guests the option of dining outside under a covered patio.
“The future is now. We are delighted to roll out our evolved restaurant concept, which brings us to the culmination of the company’s three-year transformation program and prepares us for geographic expansion in the years to come,†said Bernard Acoca, President and CEO of El Pollo Loco. “This will be the catalyst that will ultimately bring us back to 5% annual growth in new units in the United States”
A version of the LA Mex restaurant formats will open in the Los Angeles market as remodels this month. To preview the design, please visit El Pollo Loco’s YouTube here.
About El Pollo Loco
El Pollo Loco (Nasdaq:LOCOMOTIVE) is the nation’s premier fire-grilled chicken restaurant with a mission to bring people together around food, family, and culture in the communities it serves. El Pollo Loco is renowned for its LA Mex artisan cuisine, an innovative blend of traditional Mexican cuisine and healthier food, for which Los Angeles is known. Since 1980, El Pollo Loco has successfully opened and serviced more than 465 company-owned and franchised restaurants in Arizona, California, Nevada, Texas, Utah and Louisiana, while remaining true to its American heritage. Mexican. El Pollo Loco continues to grow and evolve, nurturing the bonds with tradition, culture and with each other through the fire-grilled goodness that makes us feel like familia. For more information, visit us at www.elpolloloco.com.
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Join Loco Rewards: www.elpolloloco.com/rewards
Join our team: www.elpolloloco.com/careers
CONTACT WITH THE MEDIA:
Hannah Gray
Edible
323-206-0800
[email protected]
The photos accompanying this announcement are available on:
https://www.globenewswire.com/NewsRoom/AttachmentNg/6086458d-d1bf-4f26-b396-beef22663186
https://www.globenewswire.com/NewsRoom/AttachmentNg/c3c7fe24-3ffe-4cd5-a455-e30f84272803
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