Double Dealer Wins Bar and Restaurant Design Award Nomination

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The Double Dealer, an underground cocktail bar located under the Orpheum Theater in New Orleans’ central business district, won the 2021 Restaurant and Bar Design Awards shortlisted Americas nomination for visual identity, which celebrates the design of logos, websites, menus, stationery, signage, uniforms, coasters, placemats and other visual material.

The Double Dealer joins just three other nominees in North, Central and South America to win the award and represents New Orleans as the city’s only finalist in this year’s competition. The 2,500 square foot site opened in January 2020 as an immediate anomaly. Double Dealer is one of the few underground establishments in town and offers a truly unique concept as a lounge bar that looks like the backstage of a 1920s vaudeville theater celebrating the era of ‘Dixie Bohemia’ – the one of New Orleans’ most creative and artistic periods – and a tribute to the early history of the Orpheum Theater, built in 1918.

Guests enter the lounge bar through infinity mirror doors, photo courtesy of Farouki Farouki.

Patrons enter the bar through a pair of nondescript doors, walk past the venue’s only flashing neon exterior sign, and descend a staircase. Once inside, they encounter century-old red velvet stage curtains, concrete walls marked with stage directions and machinist graffiti, cozy booths, and a pair of endlessly mirrored surprise doors.

“We are honored to receive this award,” said Eric George, MD, Founder and CEO of ERG Enterprises, and Director of Orpheum Theater and Double Dealer. “Our incredible team and partners have worked tirelessly to bring the underground basement of the Orpheum to life. Congratulations to everyone for making it possible.

Interior of the Double Dealer bar

Double Dealer Bar, photo courtesy of Farouki Farouki

Under George’s direction, ERG Enterprises commissioned the redevelopment of the Orpheum’s underground basement into a cocktail bar that would operate separately from the theater. They immediately enlisted the help of two design firms with notable portfolios locally and nationally: The Made Shop, based in Denver and Los Angeles, and Farouki Farouki, based in New Orleans. Both companies were recognized by the Restaurant and Bar Design Awards in the nomination.

“We are thrilled to receive this award, especially for this project, which has quickly become one of our all-time favorites,” said Marke Johnson, lead designer of The Made Shop. “It was an exciting challenge to create a layered identity filled with secret theatrical mistakes – a new take on a centuries-old concept, directly inspired by the historic theater and homonymous bars, an underground literary newspaper of the Nouvelle -Orléans in the 1920s. “

Each year, the global awards competition recruits a panel of 45 leading experts in design, architecture, hospitality and lifestyle to assess entries from around the world. More than 45,000 architects, leading hotel, restaurant and bar operators and the media follow the prices around the world. While the shortlist winners are announced in, the category and overall winners will be announced on October 14, 2021, via Instagram and the award website.

Double Dealer is located at 129 Roosevelt Way under the Orpheum Theater. The current hours are Friday from 6 p.m. to 1 a.m. and Saturday from 6 p.m. to 1 a.m. Mandatory reservation.



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