Whataburger has launched a new look for large format locations. The chain’s new location in Bellmead, Texas replaces a much older location in the area near I-35 and directly northeast of Waco.
In July, the company unveiled the new look for top restaurants. Under the new styling, the company will forgo its iconic A-shaped corrugated metal design, which dates back to the 1950s. Alternatively, the architectural element A-frame will appear behind the chain’s “W” logo above the l main entrance, according to John Egan at Culture Map.