Burger 21, an award-winning fast and casual ‘Beyond the Best Burger’ franchise, celebrates the New Year with a new restaurant design and renewed logo that will be rolled out to all future and existing restaurants, which will be completed across all locations of the company by the end of March. The new design was recently unveiled at the opening of the brand’s location in Sterling, Va., And features a more modern look to match Burger 21’s innovative and creative menu. In addition to the four imprint options Now available to franchisees, the new interior design incorporates more natural materials and vibrant colors, accentuating the company’s multigenerational appeal to consumers.
“The old interior of Burger 21, although originally modern, was more understated, it did not speak to our guests. We knew we wanted something that emphasized our high quality ingredients and the artisan preparation of our food because these are the stars of the show, ”said Arlene Johnston, co-founder and VP of concept development. “This new look gives us the opportunity to tell the story of our brand in a more modern and fun way.”
Sterling Restaurant reflects the new brand identity created by Terrain Collective, formerly known as Brand Architecture in Orlando, Florida. Sterling is one of four different models now available to Burger 21 franchisees. Options include the original 3,000 square foot model as well as a smaller 2,000 square foot space, a hybrid version with a full bar and up to. ‘at 4,000 square feet, and an airport footprint of 1,800 square feet.
“Burger 21’s diverse menu is essential in providing our customers with the innovative experience that keeps them coming back, and we know our franchisees are also hungry for diversity,” said Johnston. “By providing design options to suit a variety of urban and suburban contexts, we can continue to expand into new markets and deliver on our unique brand promise with matching design. ”
Burger 21’s renewed brand identity is also reflected in a new logo. The modern straight lines give a cool and edgy look, while the black and white color reflects the classic and timeless feel of a favorite burger place.
“Burger foodies are looking for us because Burger 21 is a fun, modern place where generations can come together to enjoy chef-inspired burger creations, shakes, salads and more,” says Johnston. “Burgers are a $ 70 billion business in the United States and continue to grow each year. We grow and evolve with the industry, and now our restaurants will better reflect this commitment. “
As the brand continues to grow in the United States, Burger 21 is actively seeking single and multiple unit operators with foodservice backgrounds to expand its national presence across the country. Candidate franchisees must have a minimum net worth of $ 600,000 and cash flow of at least $ 250,000 per unit. Burger 21 will be developed through both unitary agreements and area development agreements. Depending on the selected real estate site, franchisees can expect the total investment for a restaurant to be approximately $ 428,247 to $ 1,085,164. The initial franchise fee is $ 40,000; however, reduced franchise fees apply for veterans, minorities, and regional development agreements of four or more units.
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